The Problem
Your value is invisible before the sale. And too often, after it.
You know the call. Forty-five minutes of your best thinking, free, because that's how you prove you're worth hiring. They nod. They take notes. Then they vanish. Six weeks later they're running your plan without you.
Or they do hire you. You hand them the strategy. They don't do the work. And when nothing changes, guess whose name gets attached to the failure.
Or you keep them, and every renewal turns into a courtroom. You're re-arguing your own value from memory and screenshots, because nothing wrote the wins down while they were happening.
Or the practice works, but it's welded to you. Every new client costs you the same hours as the first one ever did, and the ceiling is your calendar.
Money going out. Almost nothing coming in.
